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Unique Safeguards Against the Commoditization of Information

We understand our clients fundamentally work to outperform benchmark indices and need non-commoditized research inputs of relevance to challenge their investment theses. Therefore, we have implemented unique safeguards against the commoditization of critical information. In practice we avoid relying on our database to select experts and rather apply ourselves to continual research and recruitment of key opinion leaders, to provide not only relevant but differentiated research inputs. Additionally, information divulged to us by our clients when requesting a consultation engagement is not added to our own database or broadcast to other clients in attempts to increase usage activity, particularly the names of experts clients have identified through their own research.

The Boutique Advantage

Lastly, there is a growing number of key opinion leaders who have opted out of our competitions' networks, due to their overuse, but who continue to work with Axon Advisors, so as to maintain valued relationships with leading analysts. This is particularly evident among senior executives at healthcare companies, such as top ten managed care organizations and drug manufacturers, who value the intellectual exchange over the monetary compensation, but who do not have the time to consult as frequently as the larger expert network firms demand - and as such will only work with boutique firms like Axon Advisors.

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