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Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewee follows a script provided in a website. The questionnaires are made in a program for creating web interviews. The program allows for the questionnaire to contain pictures, audio and video clips, links to different web pages, etc. The website is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant.

Conduct Computer-Assisted Web Interviews


  • Internet surveying technique using an online application

  • Questionnaires can contain pictures, audio and video clips, links to different web pages, etc.

  • Questionnaires can be customized based on the answers provided and the participant’s information



  • Reliable and complete data input

  • Automatic adoption of responses or brands from earlier questions

  • Automatic filtering

  • Avoidance of positioning effects by standardised rotation and randomization of items

  • Automatic plausibility checks

  • Full concentration of the interviewer on the important contents of questions and answers

  • Possible for respondent to complete the questionnaire themselves – guarantee of anonymity

  • Efficient monitoring and control possible – automatic control of sample and quotas

  • Direct recording of data from the interview – no need for later data entry – avoids an additional source of errors

  • Data is available immediately

  • Possible to integrate logos/pictures/commercials

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